Paul McCartney is the Managing Director and founder of Geeforce Limited. Geeforce offers clients services that are a fusion between business coaching and business consulting.
Paul spent almost twenty five years in the commercial radio industry starting as a Sales Executive at Invicta Radio in 1987. Paul launched and ran a number of successful small scale radio stations from 2000 to 2005 before becoming group commercial Director for Radio Investments Ltd.
Whilst his time in radio Paul worked with both local and national advertisers at stations including LBC, Heart 106.2fm (London), Essex Radio and Saga Radio where he was Head of National Sales. During his time in radio Paul helped more than ten thousand businesses, including Carphone Warehouse, grow by using commercial radio within their media mix. This was important as the process involved conducting a thorough needs analysis with each client in order to recommend the right campaign.
In 2007, Paul graduated from the University of Leicester having achieved an MBA with credit. This puts Paul in the unique position of having significant levels of practical business experience and the theoretical knowledge taught at the world’s leading business schools which he is able to share with his clients.
Paul is passionate about helping small business owners, the lifeblood of the UK economy. He feels that many simply need some direction and guidance in order to effectively plan and grow their businesses.
Paul offers business help on a number of levels, from traditional one to one coaching to downloadable self-help modules including video, text and worksheets that a business owner can download and complete at their own pace. Geeforce is remunerated through ‘value based fees’ which means that they only receive their full fee once the objectives agreed with the client at the outset are achieved. These are usually tied to the perceived value the project will deliver.